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Thami akaMbongo

Thami aka Mbongo: The Imperative for Cultural and Creative Industries practitioners to master business fundamentals in South Africa.

In the dynamic landscape of South Africa’s Cultural and Creative Industries (CCI), it is paramount for practitioners to shift their focus beyond the spotlight and delve into the intricacies of the business realm. While the allure of being onstage or in front of the camera is undeniable, the untapped potential lies behind the scenes and off-camera, awaiting exploration.

One fundamental aspect that demands practitioners’ attention is the art of negotiation. Beyond captivating performances, mastering the skill of negotiating contracts is crucial for safeguarding not only their interests but also navigating the complexities with clients, agencies, and representatives. Empowering practitioners with this knowledge ensures fair compensation and equitable partnerships, fostering a sustainable and thriving industry.

A promising trend emerges as practitioners across various sectors within South Africa’s CCI increasingly venture into production and business aspects. This shift is particularly encouraging among black practitioners, symbolizing a transformative wave in the industry. As these individuals take charge of their creative endeavours, they not only contribute to the diversity of content but also play a pivotal role in reshaping the narrative of the industry.

For those yet to embark on the journey into the business side of the CCI, the message is clear—it’s never too late to start. Building one’s own company becomes a beacon of self-reliance, reducing dependence on external entities. This proactive approach not only opens avenues for personal growth but also paves the way for practitioners to leave an indelible mark, creating a legacy that extends beyond individual performances.

In conclusion, the evolving landscape of South Africa’s Cultural and Creative Industries demands a paradigm shift for practitioners. Embracing the business aspects of the industry is not merely a choice but a strategic imperative. By honing negotiation skills and venturing into production and entrepreneurship, practitioners not only secure their foothold in the industry but also contribute to its resilience and evolution. It’s time to step behind the curtain, seize opportunities, and craft a legacy that transcends the stage and screen.

Thami aka Mbongo
AkaMbongo Foundation Pty Ltd

Thami aka Mbongo writes on his personal capacity.