Cultural and Creative Industries Awards

Cultural and Creative Industries Awards

Thami aka Mbongo: In the grand arena of the Cultural and Creative Industries Awards, it seems that the notion of equality is but a distant dream.

1. The Legacy Project: Cultural & Creative Industries Awards

In the grand arena of the Cultural and Creative Industries Awards, it seems that the notion of equality is but a distant dream. While all animals are supposed to be equal, it’s evident that some animals consider themselves more equal than others.

Enter the Legacy Project, a cornerstone of the awards ceremony. Legacy, they say, is crucial; it’s what ensures you’re forever remembered. But alas, while sports bask in the glory of well-organized events like The South African Sports Awards, the cultural and creative sectors struggle in disarray.

Pallo Jordan, Lulu Xingwana, Nathi Mthethwa, Paul Matshatile – they all tried their hand at organizing these affairs, but their efforts seem to have been lost in the chaotic shuffle. And now, a newcomer, “I just arrive”, stands amidst them, feeling the weight of little time and much to do.

The cry for recognition echoes through the halls – “Imagine having The South African Creative Arts Award,” he says. But wait, haven’t we been down this road before with the USIBA Awards, orchestrated by Minister Nathi Mthethwa and CCIFSA? – They ask. Ah, but times have changed, and a new voice emerges, declaring the birth of the South African Creative Arts Awards (SACA).

But hold on, another voice interjects – why not the South African Creative Industry Awards (SACIA)? Confusion reigns as the industry grapples with its identity. Who speaks for them? CCIFSA. Who represents their interests? NO ONE.

Amidst the clamour, a compromise is reached – the Cultural and Creative Industries Awards (CCI Awards). But even as the name settles, uncertainty lingers in the air. No more changes, they decree, yet the journey of finding the perfect moniker continues.

And so, the saga of the Cultural and Creative Industries Awards Animal Farm unfolds, where equality is a fleeting concept, and the quest for recognition is a never-ending battle.

2. CONSULTATION: Sport, Arts & Culture

Ah, the world of Sport, Arts & Culture – a familiar territory, albeit with its own set of challenges and intricacies.

Having traversed the corridors of State Security and danced the political tango as the National Spokesperson of the ruling party, I am no stranger to the game. Call it a graduation from the University of Liars and Looters, where every move is a calculated step in the dance of deception.

But here I am, newly minted in this realm, ready to make my mark. First step? Consultations – the age-old tactic of appearing busy while accomplishing little.

Sport, well, that’s the easy part. SASCOC may be organized, but there are always cracks to exploit. A few appearances at various sporting events, a gathering called under the banner of SASCOC – visibility achieved.

Arts & Culture, on the other hand, is proving to be a thorn in my side. There’s this entity called CCIFSA, set up to represent the interests of the industry. But alas, navigating those waters is proving to be trickier than expected.

Sure, I’ll engage with CCIFSA – it gives the illusion of inclusivity. But truth be told, I’ll only pay lip service to their inputs. After all, most are against it, but hey, what can I do? I just arrived, and the spectre of impending elections looms large.

Let the consultations begin – a flurry of meetings, a parade of voices. I’ll listen, nod, and appear receptive, all the while knowing that my time here is fleeting. I may be new to the scene, but I won’t bear the blame for the mess that preceded me. After all, I just arrived, and soon enough, I’ll be on my way out.

3. CATEGORIES NOMINATION: A Strategic Manoeuvre

Navigating the intricate web of the Cultural & Creative Sectors proves to be a challenge, with differing models and opinions muddying the waters. But fear not, for I have a plan – a plan that will not only streamline the process but also elevate my standing in the eyes of the industry.

They say there are nine sectors, each with its own nuances and complexities. Well, I say let’s assemble a team of experts, hand-picked to ensure my vision shines through. No need for applications – my Senior Management already have their picks in mind, as they always do. We’ll throw in some trusted agencies for good measure, because who doesn’t love a little collaboration?

These experts will convene, deliberating on the categories with meticulous care. Of course, their primary task, unbeknownst to them, is to make me look good. And to sweeten the deal, I’ll offer a tidy sum of R 100,000 for each award – after all, money talks, and few will complain when it’s raining cash.

This is my moment to shine, my chance to outshine all existing awards. The perfect opportunity to showcase my prowess, for I have just arrived.

But wait, there’s more – a Lifetime Achievement Award, not just one, but several. A mixture of the late greats and the living legends, a gesture to appease those who lament the posthumous honours. A nod to both past and present, a stroke of genius if I do say so myself.

And why stop there? With South Africa in the global spotlight, it’s the ideal time to introduce an Internationally Recognized Artist or Group Award. I already have a few names in mind, but the pulse of social media might offer some guidance.

Let’s not forget those often overlooked – the Artist with Disability Award, a testament to inclusivity and diversity.

But let’s make this process interactive, engaging the public in the nomination process. Artists can nominate themselves, while the public can vote for the Breakthrough Artist Award. And who could overlook the influencers, the Online Creator of the Year, a nod to the digital age we inhabit.

Yes, the industry may be divided, opinions may clash, but as long as there are those singing my praises, all is well. For in the end, it’s not about unity – it’s about acclaim, and that’s all that matters. Time may be against me, but with strategic manoeuvres like these, success is within reach.


As the chaos unfolds before the event, it’s a whirlwind of mixed signals and mishaps. While my VIP guests were carefully tended to, ensuring their comfort and arrival, the rest of the guest list descended into disarray.

Tayla, the special guest, was indeed a highlight, and ensuring her smooth arrival at the airport was a top priority. The buzz on Twitter, even if tinged with criticism, only added to the spectacle – after all, there’s no such thing as bad publicity.

But beyond the glitz and glamor, there lurked a mess of miscommunication akin to Animal Farm. Some guests, expecting to collect tickets at the Sandton Convention Centre, bewildered and directionless. They were herded like lost sheep, told to trek to Garden Court for their tickets.

Upon arrival, chaos reigned supreme. The queue stretched endlessly, resembling more of a disorganized stampede than an orderly procession. The ticket distribution room resembled a cluttered office, devoid of any semblance of organization or efficiency.

Welcome drinks were nowhere to be found, casualties of budget constraints. The Main Bar became the saving grace, albeit a cash-only sanctuary. Though I must admit, some fortunate souls were spared the inconvenience, ushered into an oasis of hospitality.

And then, the awards ceremony itself – a lesson in punctuality gone awry. “African time” took precedence, delaying the proceedings by a mere two hours. Yet, amidst the hunger pangs and grumbling stomachs, a plea for patience echoes through the hall. Comrades, we all crave sustenance, but let us remember the virtue of waiting your turn.


As the winners were announced, a wave of excitement swept through the crowd, electrifying the atmosphere with joy and jubilation. From the carefully curated selections to the strategically hand-picked recipients, each victor basked in the glory of their achievement, their faces illuminated with pride as they ascended the stage to claim their well-deserved accolades.

Social media erupted into a frenzy of activity, with hashtags trending and feeds flooded with snapshots of the night’s festivities. From heartfelt congratulations to spirited debates over the winners, the online world buzzed with the energy of the Cultural and Creative Industries Awards.

But it wasn’t just the winners who stole the spotlight – the performances onstage dazzled and delighted, captivating the audience with their artistry and skill. From breathtaking dance routines to soul-stirring musical performances, each act left an indelible impression, adding to the magic of the evening.

And let’s not forget the impeccable design and staging that set the scene for the night’s festivities. Every detail meticulously curated, from the elegant decor to the state-of-the-art lighting and sound, creating a visual feast for the senses.

Of course, amidst the celebrations, there were whispers and murmurs, as some questioned the selection process and the hand-picked nature of certain winners. But as they say in the Animal Farm, “All animals are equal, but some animals are more equal than others.” And indeed, mission achieved – for in the end, the Cultural and Creative Industries Awards emerged triumphant, shining a spotlight on the best and brightest in the industry.


With only two months left until the National & Provincial Elections, the pressure is mounting. As I navigate the tumultuous waters of politics, I can only hope and pray that the positive chatter about the Awards and my supposed stellar performance continues unabated.

Requests from practitioners seeking my engagement flood in, a testament to the facade of success I’ve managed to maintain. But as I busy myself with these distractions, my focus remains fixed on the looming elections, where I must assist my party in securing victory.

Winning the elections is not just about securing another term – it’s about securing my future, ensuring that I’m offered a more palatable position after the dust settles. Anything to escape the chaos of this messy portfolio.

I hope that the work done on these awards will open doors for me, elevating those who are loyal to my cause and showering them with rewards and recognition. As for those who dare to distance themselves, well, I’ll find a way to deal with them – after all, in this jungle of politics, only the strong survive.

It’s a sad reality, but we’re living in the Animal Farm of politics, where alliances are fleeting and betrayal lurks around every corner. But until next time, I’ll continue to play the game, navigating the treacherous terrain with a smile on my face and a dagger hidden behind my back. See you on the other side.

Thami akaMbongo
AkaMbongo Foundation Pty Ltd

Disclaimer: encourages freedom of speech and the expression of diverse views. The views published do not necessarily represent the views of

Thami aka Mbongo writes on his personal capacity.

Cultural and Creative Industries Awards
Cultural and Creative Industries Awards
Thami aka Mbongo
Thami aka Mbongo