Artify – a new e-commerce site for visual art
It was created, initially, by the Hilton Arts Festival as a part of the Virtual Celebration which took the place of the Festival this year. It can be viewed on either www.hiltonfestival.co.za (click on Artify) or artify.africa. Artify is an ideal platform for visual artists of all genres to make their work available to the public. Although only two months old, the 55 artists who have already joined are thrilled with the ease with which the site works, the quality of the art for sale ad – most importantly – that there have already been sales. Feedback from the public has also been positive, with buyers finding the site easy to navigate and very secure. It is possible to search for work by artist name, genre and medium – so finding your favourites is easy! Artify offers a door to door courier service between buyer and seller. Nothing could be easier!
Artify is profiling many well-known names in the art world from internationally acclaimed potter, Andrew Walford, and KZN’s own much loved oil painter, Anton Benzon’s, iconic landscapes to many artists offering the public a great variety wildlife, portraits, botanicals, abstract, architectural and still life work. Mediums range from photography to watercolours, pottery to charcoal, acrylic to sculpture. Plans are afoot to include sections on pop, graffiti, anime, bespoke craft and contemporary African work.
Art is an everlasting gift to give. As we approach the festive season of this extraordinary year in the history of mankind, choose art to give friends and loved ones, support those who are trying to generate their own income rather than global conglomerates with mass produced goods.
Art is the soul of the nation – be a part of this creative soul.