Justice League™ Virtual Run / Walk Series
We are proud to announce the launch of the Justice League™ Virtual Run series in South Africa with Warner Bros. Consumer Products on behalf of DC Entertainment.
Justice League™ Virtual Run / Walk Series all in aid to help children
Justice League™ Virtual Run Series #JLRunSeries20 #VirtualHeroes20
These events are produced by Sportsvendo, the same team who brought the unprecedented success of The Color Run to South Africa.
The DC Super Heroes are infiltrating the Health & Fitness and Lifestyle markets to get DC Fans in South Africa back out on the road exercising and keeping healthy. Mass participation Virtual Runs are launching around the country featuring the DC Super Heroes, both individually, and together, as The Justice League™.
Every month from July to November, South Africans will be united in running (or walking) from their homes in the first-ever DC Super Hero Virtual Runs, starting with the “Superman Virtual Run”. Each following month will see another Super Hero take the lead – the “Wonder Woman Virtual Run” in August, celebrating Woman’s Day, followed by the “Aquaman Virtual Run” in September, the “Batman Virtual Run” in October, and the series will finish off with “The Flash Virtual Run” in November.
In only a few weeks, during the Superman Virtual Run, people across South Africa will emerge from their homes as one and take to the streets wearing their Superman T-shirts. Although keeping physically distanced, the participants will be a prominent sight that has never been seen before in the country.
We have limited the entries for the first Virtual Run, Superman Virtual Run, to 20 000 places nationwide. This is to ensure that all the Super Heroes participating are safe, and are following physical distancing protocols, during this event.
We are also partnering with institutions and making contributions to beneficiaries such as Headstart Kids (providing food packs and nutritional support to children aged 6 months to 5 years) providing relief to people in need. Our target is to aid in the distribution of 150 000 meals and/or nutritional support over the remainder of the year.
Super Hero Kits (themed to the respective Super Hero per run) will be couriered to all the entrants containing (using the first run as an example):
· Collectors Edition Superman Medal
· Limited Edition Superman T-shirt
· Limited Edition Superman Button Badge
A special personalised certificate will be issued to those entering all 5 runs SIMULTANEOUSLY.
The 2020 Justice League™ Virtual Run Series will take place as follows:
Sunday, 19 July: Superman Run (Entries capped at 20 000 Nationwide)
Sunday, 9 August: Wonder Woman Run
Sunday, 6 September: Aquaman Run
Sunday, 4 October: Batman Run
Sunday, 8 November: The Flash Run
Our celebrity ambassadors, Letshego Zulu, Nicole Capper, Kagiso Sebediela, LeAnne Dlamini, Paul Rothmann and “Coach Simon” will make sure our eyes are bright with anticipation, and our brows have the lightest trickle of sweat as they will take South Africa through some crazy fun virtual warm-up routines before each virtual run, so we can all sing and dance along even while apart.
After these Virtual Runs all South Africans will get the opportunity to participate in the actual “venue-based mass group” events that will take place in the major South African cities.
For more information on being part of the very first DC Super Hero Virtual Run Series, visit us on our website and social media platforms or drop us an email: hello@SupermanRun.co.za
· Facebook: @JLRunSeries
· Instagram: @JLRunSeries
· Twitter: @JLRunSeries
· TikTok: @JLRunSeries
· YouTube: JLRunSeries
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games and the DC Universe subscription streaming service. For more information visit www.dccomics.com.
Should you wish to discuss anything, please contact us for any Media related queries on:
Talana Kuhn (Justice League™ Virtual Run Series Media Manager)
Tell no: 012 004 0642
Cell no: 072 494 4874